Guy on Laptop Deciding What Type Of Writer To Hire

Content Agency vs Freelance Writer – Which is Best For You?

Read this before hiring a writer!

As a business owner, you want the blogs and other content on your website to be interesting, thought provoking, educational and/or inspiring to everyone who reads them.

The only issue? You don’t exactly have the time, or perhaps also the skills, to write them.

If this is the case, it is perfectly okay and understandable. Lots of successful business owners like you have terrific topics lined up for blogs. They just could use a little outside help getting them from the idea mode to being written and ready to post on your site.

In order to start adding high quality content to your website, you have decided to hire professional writers.

The only dilemma? You’re not sure whether to go with a freelance writer or a content agency.

To help you make this important decision, let’s start by looking at these two different types of content writers, as well as the pros and cons of working with each one.

What is a Freelance Writer?

A freelance writer is a professional writer who you hire directly. Since they are typically not under contract with anyone, freelancers often write for a variety of clients, usually from a home office.

You can hire freelancers through their own website or via phone or email, or you can sometimes find them through work platforms like Upwork.

What is a Content Agency?

A content agency has a team of writers at their disposal that is highly experienced in creating articles. To use the content agency’s services, you have to pay a membership fee.

Your project manager will help you with any edits that need to be made to the articles, as well as selecting keywords to help with search engine optimization (SEO).

Now that you have a good idea of how freelance writers and content agencies work, let’s dive into the benefits and drawbacks of each option.

Benefits of Hiring a Freelance Writer

Working with a freelance writer is an outstanding choice, for the following reasons:

  • They typically charge less than a content agency, and their pricing is often negotiable and flexible. For instance, you might pay by the word, the project or by the hour and you can often work with the writer to come up with an agreed upon fee.

  • Because freelancers work with a variety of clients, they are typically comfortable writing articles on all sorts of topics.

  • You will work directly with a freelance writer, which can save both time and frustration. You will assign the blogs directly to them, clarify any points and ask for needed edits—no middleman required.

  • There are no long-term commitments. If you need five blogs for your website, you can hire a freelance writer for that amount of work. You won’t have to sign a long-term contract or be required to purchase and pre-pay for 50 blogs.

Are There Any Drawbacks to Working with a Freelance Writer?

While hiring a freelance writer has many positives, there can be some drawbacks, including the following:

  • Some freelancers, in an effort to make as much money as they can, will end up taking on more work than they can realistically accomplish. This can sometimes result in lower-quality writing. To avoid this from happening, ask for references and writing samples.

  • Scheduling conflicts may pop up from time to time. One reason people get into freelance writing in the first place is that it allows them to have a fairly flexible schedule. This means that they may have to decline assignments, or ask for a longer deadline than you would like, if it interferes with a vacation, family emergency or other obligation.

  • While many freelancers have written about a variety of topics, they may not be familiar with your particular brand and/or products. This might lead to blogs that are a bit thin in the content department and require some extra work.

Pros of Working with a Content Agency

Working with a content agency also has its perks, including the following points:

  • The writers have already been hired and are ready to go. With a content agency, you don’t have to find, interview and hire freelance writers. They already have a pool of experienced professionals who have applied to work for the company and have already proven themselves to be great at their craft.

  • Writers are always available. When working with a content agency, you won’t have to worry about a writer needing to take time off or having to push back a deadline.

  • Your contract with a content agency will typically include access to its support staff, who are happy to help you with everything from assigning the work directly to the writers, making sure deadlines are met and proofing and editing the blogs.

What are the Cons of Working with a Content Agency?

Yes, a content agency has its merits. But there are some drawbacks too, including:

  • They tend to be the most expensive choice. While freelancers are often willing to negotiate their rates, content agencies offer flat rates for their services that are usually not adjustable.

  • Some writers are better than others. As stated earlier, content agencies do vet their team of writers. But this doesn’t mean that every writer is equally skilled and able to create incredible blogs that capture what your company is about. In general, the articles should all be held to the same general standard, but you may find that some are simply better than others.

  • While it can be nice having a middleman to work with, the person who is assigned to work with you also works with other clients, so there may be a delay in getting back to you with needed edits and answers to any questions.

Which Option is Best?

Truthfully, both options—hiring a freelancer or working with a content agency—can be fine choices.

If you decide you like the positive aspects and benefits to working with a freelance writer, you may very well find a writer who is fantastic and delivers terrific copy, on time, and for a reasonable price.

Or, if you prefer the idea of a content agency, and have the budget to work with one, this may be the best option for you.

Like many things in life, your decision is not set in stone. You could start out with one and then switch to the other choice whenever you wish, or even give both a go at the same time.

As long as you are getting high quality and engaging blogs for your website that represent your company, it really does not matter in the long run who you hire to write them.